Super Bowl Ad Chart: Who's Buying What in Super Bowl 2014 From AB-InBev to Wonderful Pistachios, With Many, Many Marketers In Between By: Ad Age Staff - January 24, 2014 ... Bank of America Buy: One 60-second commercial between the first and second quarter to introduce a partnership among Bank of America, U2 and Red, the group co-founded by Bono to enlist brands in fighting disease, particularly HIV/AIDS. Creative: The commercial will feature Bono and the rest of U2 performing a new song called "Invisible," which will be available free on iTunes during the game and over the next 24 hours. Bank of America said it will donate $1 for every download in that time, up to $2 million.Agency: Hill Holliday in Boston and Mad Agency London source: adage.com
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U2's Super Bowl offer to fight AIDS in Africa
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Saturday, January 25, 2014
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